JF PURE ENERGY DRINK was born in May 2015, from an intuition of Mr. J. Brown, a massage therapist, and car racing enthusiast, and by Fabio Amokar, a professional driver with a passion for massages, which he follows at an entrepreneurial level.

J. & F. managed to identify the formula of a high-quality energy product, used as a technical product for cocktails and nightclub drinks, and discover its high energy property, which did not create doping and had a "boost" effect for about 9 hours.

After having "stripped" it from harmful acids and dyes from the "E" group, they created a PVC label and a brand with both a cool and elegant design, in "classic" black, silver, and cobalt colors.
In 2016 JF PURE ENERGY DRINK was born, as a made in Italy product, to then be produced in one of the best performing European energy drink laboratories, and imported all over the world, with marketing from the Malta JF Headquarters (Amokar Beverage Division).

In 2017, Fabio Spatafora, who took over as Head of Marketing, is currently in charge of the aforementioned business branch, and "positions" the JF brand as an image among the top 5 biggest names on the planet: RB, MONSTER, HELLS, BURN (... the latter already being out of the market).

Since 2017, the JF PURE ENERGY DRINK can (produced in a 250ml can), is recognizable for having a small hand-set zircon in each can, which in addition to making the drink "cool", makes it recognizable to the touch, even by the blind.

JF PURE ENERGY DRINK is also the only energizer with high ecological value: its label is in fact PVC adhesive, and it is separable from the aluminum can body!
Is it the only can in the world to observe the rules of ecological waste difference, thus creating that "feeling" with sport and the environment, that always passes through the action of all of us JF drinkers!

IF YOU DRINK JF, YOU DRINK COOL